38.5 million people visited Las Vegas in 2025 — the first year-over-year decline since the pandemic recovery, driven by weaker consumer confidence, airline route reductions, and international travel softness. Yet Strip gaming revenue held at $8.8 billion, visitor satisfaction stayed at 87%, and Allegiant Stadium drew 1.7 million fans. Here are 47 verified statistics that explain the complete picture.
- 38.5 million visitors in 2025 — down 7.5% year-over-year, the steepest annual decline since 2020 (LVCVA Annual Visitor Profile, March 2026).
- $8.8 billion in Las Vegas Strip gaming revenue in 2025 — flat year-over-year as per-visitor gambling spend offset volume decline (Nevada Gaming Control Board, 2025).
- $15.8 billion in Nevada statewide gaming revenue in 2025 — a new all-time record, up 1.2% from the 2024 record (Nevada Gaming Control Board, 2025).
- 87% of visitors rated their Las Vegas stay as “very satisfied” in 2025 (LVCVA Visitor Profile, 2025).
- 54,989,185 passengers through Harry Reid International Airport in 2025 — third-highest ever, down 5.9% from 2024’s record (Clark County Department of Aviation, January 2026).
- $199.79 average Strip hotel daily rate (ADR) in 2025 — down 4.3%; RevPAR fell 10.9% to $149.13 — the worst RevPAR performance of any top-25 U.S. hotel market (CoStar / Hotel Dive, January 2026).
- Visitor spending on sports and entertainment increased in 2025 while dining and shopping spending declined — reflecting Las Vegas’s ongoing shift to an events-first destination (LVCVA, 2025).
1. Annual Visitor Volume
Las Vegas’s 2025 visitor count of 38.5 million marked the first annual decline since the pandemic recovery — a significant shift after four consecutive years of growth from 2021 through 2024. The decline was broad-based: airport traffic fell 5.9%, hotel occupancy dropped approximately 3 percentage points, and average daily rates retreated from record peaks. LVCVA CEO Steve Hill contextualized the year as one defined by “fewer people spending more money” — per-visitor gambling expenditure held firm even as overall volume contracted.
Key drivers of the 2025 decline: weaker consumer confidence, the Spirit Airlines bankruptcy eliminating several budget routes, softening Canadian inbound travel (the Canadian dollar weakened relative to USD), international arrivals down every month except January, and summer heat deterring some casual visitors during June–August.
Las Vegas Strip gaming revenue of $8.8 billion ÷ 38.5 million visitors = approximately $229 in gaming revenue per visitor in 2025.
In 2019: $6.49 billion ÷ 42.5 million visitors = approximately $153 per visitor.
This represents a 49.7% increase in gaming revenue per visitor from 2019 to 2025 — even in the “down” year, Las Vegas is extracting dramatically more value from each visitor.
Formula: Strip gaming revenue ÷ total annual visitors. Sources: Nevada Gaming Control Board (revenue); LVCVA (visitor counts). Calculation and interpretation original to Personal Sedan Services.
Source: LVCVA — Las Vegas Visitor Profile Studies
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2. Visitor Spending Statistics
The 2025 spending pattern reveals a structural story about Las Vegas’s evolution: categories tied to physical consumption (dining, shopping) declined while experiential categories (sports, entertainment, paid attractions) grew. This aligns with Las Vegas’s decade-long strategic repositioning from a gambling destination to an events and entertainment capital.
Strip hotel ADR fell 4.3% in 2025 and RevPAR fell 10.9% — not the picture of a city extracting more from visitors on lodging. Dining spend per visitor also declined. The “nickel-and-diming” narrative was cited as a contributing factor to 2025 tourism softness — but the data shows Strip room prices actually fell significantly from 2024 peaks. The perception and reality diverged in 2025.
Source: LVCVA — 2025 Annual Visitor Profile
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3. Gaming Revenue Statistics
The divergence between visitor volume (−7.5%) and gaming revenue (flat to positive) is the defining economic story of Las Vegas in 2025. Strip gaming revenue at $8.8 billion is essentially unchanged from 2024 — meaning every fewer visitor was replaced by a higher-spending one, or existing visitors gambled more per trip. The statewide record of $15.8 billion makes clear this is not a market in distress.
The data supports LVCVA CEO Steve Hill’s characterization: “Our gaming revenue is really hanging in there pretty strongly, and so not following the visitation drop, which is great.” The divergence has historic precedent — gaming revenue exceeded pre-pandemic 2019 levels ($6.49B Strip) by more than $2 billion even in the “down” 2025 year.
Source: Nevada Gaming Control Board — Monthly Gaming Revenue Reports | UNLV Center for Gaming Research — Nevada Gaming Revenues 1984–2025
Read the Full Las Vegas Casino Statistics 2026 →
4. Hotel Performance Statistics
Las Vegas accounts for approximately 3% of all U.S. hotel supply within a single concentrated market — meaning Las Vegas performance swings measurably move national hotel statistics. STR noted during summer 2025 that “removing Las Vegas from national calculations would leave U.S. RevPAR flat,” underscoring the Strip’s outsized influence on hospitality benchmarks.
Despite the decline, LVCVA CEO Steve Hill described the year’s metrics as “third-best in history” — Las Vegas’s ADR and RevPAR both remained significantly above the national averages of $160.54 and $100.02 respectively (CoStar, 2025). The correction is real but measured.
Source: LVCVA — Monthly Executive Summary of Southern Nevada Tourism Indicators
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5. Airport & Arrivals Statistics
Approximately 34% of Las Vegas visitors arrive by air — meaning the 54.99 million passenger count at LAS represents approximately 18.7 million arriving visitors, with the remaining 66% (approximately 25.4 million) arriving by personal vehicle or ground transportation from California, Arizona, Utah, and other regional states.
By air: ~34% of visitors (~13.1M unique visitors, since each visitor generates 2 passenger movements)
By personal vehicle / ground: ~60–66%
By bus / charter: ~4–5%
Las Vegas is primarily a drive-to market — reflecting the city’s geography at the center of a 500-mile radius containing 40+ million people.
Of the top five domestic carriers at LAS in 2025, only Southwest and United reported passenger increases; Delta, American, and Frontier declined. Canadian carriers WestJet (−28%) and Air Canada (−22%) posted particularly steep drops, reflecting softened cross-border travel driven by a weaker Canadian dollar and political factors.
Source: Harry Reid International Airport — 2025 Annual Passenger Total Press Release
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6. Convention & Business Travel Statistics
Convention attendance’s relative stability in 2025 (flat vs. −7.5% for leisure) demonstrates the Las Vegas meetings industry’s resilience. The LVCVA CEO described conventions as “a steady source of visitors when leisure travel was having a tough time” — a structural advantage Las Vegas holds over purely leisure destinations.
The convention sector’s disproportionate economic value comes from weekday hotel demand: without convention traffic filling rooms Monday through Thursday, Strip hotels cannot sustain the occupancy levels that justify $2 million per room construction costs. LVCVA CEO Hill: “You have to fill rooms at 85% during the week.”
Source: LVCVA Research Center — Convention Statistics
Read the Full Las Vegas Convention Statistics 2026 →
7. Visitor Demographics & Satisfaction
The 87% satisfaction rate held steady even as volume declined — a meaningful indicator that the visitors who did come in 2025 had quality experiences. The 77% repeat visitor rate reflects Las Vegas’s exceptional brand loyalty; very few destinations can sustain near-80% repeat visitation at the 38-million-visitor scale Las Vegas operates at.
Sports-centered visitors showed a notable pattern in 2025: they were slightly less likely to rate their stay as “very satisfied” compared to non-sports visitors, but more likely to intend return visits for future leisure. This suggests the sports-first visitor segment is building a long-term relationship with Las Vegas rather than checking off a single-visit bucket list item.
Source: LVCVA — Las Vegas Visitor Profile Studies
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Las Vegas Tourism Statistics — Summary Reference Table
| Statistic | Figure | Source | Year |
|---|---|---|---|
| Annual visitors to Las Vegas | 38.5 million | LVCVA Annual Visitor Profile | 2025 |
| Year-over-year visitor change | −7.5% | LVCVA | 2025 vs. 2024 |
| Las Vegas Strip gaming revenue | $8.8 billion | Nevada Gaming Control Board | 2025 |
| Nevada statewide gaming revenue | $15.8 billion (record) | Nevada Gaming Control Board | 2025 |
| Downtown Las Vegas gaming revenue | $951.2 million (record) | Nevada Gaming Control Board | 2025 |
| Visitor satisfaction (“very satisfied”) | 87% | LVCVA Visitor Profile | 2025 |
| Repeat visitor rate | 77% | LVCVA Visitor Profile | 2025 |
| Average visitor party size | 2.1 people | LVCVA Visitor Profile | 2025 |
| Visitors arriving by air | ~34% | LVCVA Visitor Profile | 2025 |
| Visitors arriving by ground vehicle | ~60–66% | LVCVA Visitor Profile | 2025 |
| Average dining spend per trip | $582 | LVCVA Visitor Profile | 2025 |
| Average shopping spend per trip | $222 | LVCVA Visitor Profile | 2025 |
| LAS airport annual passengers | 54,989,185 | Clark County Dept. of Aviation | 2025 |
| LAS airport year-over-year change | −5.9% | Clark County Dept. of Aviation | 2025 vs. 2024 |
| LAS markets served (direct) | 170+ | Harry Reid International Airport | 2025 |
| Strip hotel ADR | $199.79 | CoStar / Hotel Dive | 2025 |
| Strip hotel ADR change YoY | −4.3% | CoStar / Hotel Dive | 2025 vs. 2024 |
| Strip hotel RevPAR | $149.13 | CoStar / Hotel Dive | 2025 |
| Strip hotel RevPAR change YoY | −10.9% | CoStar / Hotel Dive | 2025 vs. 2024 |
| Strip hotel rooms | 150,000+ | LVCVA Lodging Inventory | 2025 |
| Metro area hotel rooms | 170,000+ | LVCVA Lodging Inventory | 2025 |
| Annual convention visitors | ~6 million | LVCVA | 2025 |
| Avg convention visitor spending/trip | $1,600 | LVCVA CEO Steve Hill | 2025 |
| Avg leisure visitor spending/trip | $1,200 | LVCVA | 2025 |
| CES attendance (January 2025) | 141,000+ | Consumer Technology Association | 2025 |
| Gaming revenue per visitor (PSS calc) | $229 | PSS Analysis (NGCB ÷ LVCVA) | 2025 |
| Gaming revenue per visitor (2019) | $153 | PSS Analysis (NGCB ÷ LVCVA) | 2019 |
| WestJet LAS passengers YoY change | −28% | Clark County Dept. of Aviation | 2025 |
| Air Canada LAS passengers YoY change | −22% | Clark County Dept. of Aviation | 2025 |
| Allegiant Stadium total event attendance | 1.7 million | Las Vegas Stadium Authority | 2025 |
| Pre-pandemic visitor record (2019) | 42.5 million | LVCVA Historical Data | 2019 |
| U.S. national hotel ADR (comparison) | $160.54 | CoStar | 2025 |
| U.S. national hotel RevPAR (comparison) | $100.02 | CoStar | 2025 |
| U.S. national hotel occupancy | 62.3% | CoStar | 2025 |
| Las Vegas % of U.S. hotel supply | ~3% | CoStar | 2025 |
Frequently Asked Questions
All statistics in this article are drawn exclusively from Tier 1 primary sources. No blog posts, aggregator sites, or secondary citations were used. Every figure is traceable to an original government report, official industry publication, or operator press release.
- Las Vegas Convention and Visitors Authority (LVCVA) — 2025 Annual Visitor Profile Study (released March 2026); Monthly Executive Summary of Southern Nevada Tourism Indicators; historical visitor counts 2019–2025
- Nevada Gaming Control Board — Monthly Gaming Revenue Reports, full year 2025; December 2025 year-end report
- Harry Reid International Airport / Clark County Department of Aviation — 2025 Annual Passenger Statistics press release (January 29, 2026)
- CoStar Group — Full-year 2025 U.S. hotel performance data, top-25 market ADR and RevPAR analysis (published January 2026 via Hotel Dive)
- Las Vegas Stadium Authority — Allegiant Stadium 2025 annual attendance data (via Las Vegas Review-Journal, February 2026)
- Consumer Technology Association — CES 2025 attendance (via Las Vegas Sun, January 2026)
- LVCVA CEO Steve Hill statements on convention visitor spending — Las Vegas Business Press (June 2025) and CDC Gaming (June 2025)
Tourism figures are from official LVCVA data. Hotel performance data (ADR, RevPAR) is from CoStar and reflects Strip upper-upscale and luxury properties; LVCVA citywide figures may differ due to broader property set. The PSS Analysis gaming revenue per visitor calculation uses Strip gaming revenue (NGCB) divided by total annual visitors (LVCVA) — this is a blended figure, not Strip-only visitor spend. All data reflects the most recently published figures available as of May 2026.
Journalists, researchers, and publishers may cite the statistics and PSS Analysis figures in this article with attribution to Personal Sedan Services (psswestcoast.com) and a link to this page. For data inquiries, contact us at (702) 248-7706.
